Eu research project

I AM – International Augmented Med.

I AM is an international project led by The Municipality of Alghero (Sardinia, Italy) in the  framework of the European ENPI CBC MED program, that opens a new line of research for Kònic, offering the possibility of relating innovative multimedia techniques with the cultural and natural environment, with the aim of enriching how we experience our patrimony using Augmented Reality techniques.

Research areas_




The project is aimed at creating an intersectorial system that brings together New Technologies and Tourism, to offer innovative services for the enhancement of cultural and natural heritage. As well as develop an open and accessible international network of experts and technicians using augmented reality and interactive multimedia technologies to promote innovative applications related to cultural and natural patrimony.

In this way, IAM promotes sustainable and harmonious international cooperation between different organizations associated to seven Mediterranean countries, to address common challenges and improve the potential through the unification of economic, social, environmental and cultural objectives. Countries participating in the IAM project are: Egypt, Italy, Jordan, Lebanon, the Palestinian Authority, Spain and Tunisia.

link to european ENPI CBC MED program
I AM (International Augmented Med)


The main activities in which Kònic participates in the context of IAM project are:


Within the IAM project, each participating region will develop one or more pilot initiatives to promote a local cultural heritage and establish a network of experts specializing in multimedia services for its promotion.


Kònic together with the Generalitat de Catalunya has developed specifically for the IAM a sample project that combines gamification, 3D simulation and videomapping. Allowing visitors of Empùries (archaeological site of Greco-Roman ruins in Gerona) interactively discover the characteristics of the natural environment in which the archaeological park was immersed and their modifications throughout history.


Based on the concept of gamification, we are seeking ways for the audience coming to the museum to have a unique experience, by using their own mobile phone to playfully interact with elements related to the Museum’s site and when going back home with a small pdf file on their devices, allowing them to easily expand their visit to the museum once they left, should they wish to, by browsing the content and links included on the file.

Youtube link
Game application for the Museum of Empuries’

#3D Simulation

Kònic proposes a 3D audiovisual documents as an educational program to simulate the evolution of the different spaces that can be found in the archaeological park of Empuries (Gerona).

Youtube link
‘Empuries 3D reconstruction’


Kònic developed a videomapping show for the IAM festival in Girona, in order to promote the use of large scale projection and the augmentation of the historcal elements of a building by projecting it onto its architecture. Promoting the impact of this type of events in the city of Gerona, for the IAM festival visitors as well as the general visitor of the city.
– IAM International Festival 2014. App Festival (Gerona)
IAM International Festival 2015. Byblos – Jbeil (Lebanon)
IAM International Festival 2015. Alguer (Italy)

Youtube link
‘Processus. Large scale projection by Konic’

HyperNature in Byblos – Large scale projection by Konic’

‘Torre Dei Sogni – IAM Festival by Konic’


IAM organized several international workshops with the objective of creating a space for dialogue and discussion on the use of AR to promote cultural heritage, and to create a network of professionals to investigate and to commit themselves to creating new experiences for cultural tourism in each region.


Workshop 1:
Architectural videomapping

From 3 to 6th of June 2013 in Alexandria (Egypt)
Library of Alexandria

Workshop 2:
Les Techniques Multimèdia sur le Tourisme

From 22 to 25th of October 2013 in Nabeul (Tunisia)
Kheops Hotel

Workshop 3:
Augmented reality on mobile devices

From 2 to 7th of February 2014 in Barcelona (Spain)
The School of Industrial Engineering of Barcelona (ETSEIB)

Workshop 4:
Mobile Applications and Augmented Reality

From 21 to 23rd of April 2015 in Ramallah (Palestine)
Birzeit University

Workshop 5:
Augmented and Virtual Reality for Archeology & Tourism.
From 22 to 24th of July 2015 in Beirut (Lebanon)
American University of Beirut

Workshop 6:
The videomapping techniques
From 22 to 24th of September 2015 in Alghero (Italy)
Department of Architecture, Design and Urbanism. University of Cagliari. (Italy)

IAM official website
link to the IAM workshops page

educational project I AM  Kònic
I AM (International Augmented Med) – International Workshops


Kònic is the partner be in charge of coordinating the IAM Festivals, whose aim is to give visibility and create discussion on the different ‘Pilots’ developed by the partner countries. As well as exhibiting the different technological innovations developed with the objective of enriching the cultural heritage of each area with augmented reality devices.


For three years Kònic has participated with the presentation of videomappings and activities AIM Pilot:
IAM -Festival Byblos – Jbeil (Lebanon) 2013.
IAM -Festival Gerona (Catalonia) 2014: APP Festival.
IAM -Festival Taybeh (Palestine) 2015.
IAM -Festival Byblos – Jbeil (Lebanon) 2015.
IAM -Festival Alghero (Italy) 2015.

link to video documentation
App Festival. I AM Festival 2014 (Gerona)


Municipality of Alghero (Italy)

University of Genoa (Italy)

Koniclab Association (Spain)

i2cat Foundation (Spain)

Bibliotheca Alexandrina (Egypt)

Municipality of Jebail (Lebanon)

American University of Beirut (Lebanon)

Ministry of Tourism & Antiquities - Department of Antiquities (Jordan)

Jordan University of Science and Technology (Jordan)

Municipality of Al Taybeh (Palestinian Authority)

RIWAQ (Palestinian Authority)

National Tourism Office - Regional Commissariat for Tourism of Nabeul-Hammamet (Tunisia)

Association for Geographic Research of the University of Manouba (Tunisia)